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THOUGHTS FOR FOOD

A tool for idea generation in Food Design

 

Whether you are a home cook wanting to prepare a meal for friends and family, or a chef, the owner of a catering or a restaurant, or a designer wanting to design a food or eating event, you can use these cards to help you generating better, more complete, more meaningful ideas.

The Thoughts For Food cards are the result of my research, and show the characteristics of the ideal eating experience. These cards show the twenty characteristics that make an eating experience ideal, emotional, memorable, and meaningful.

The Thoughts For Food cards are divided in five categories, summarizing the different aspect of the eating situation: food, companion (the person/people we eat with), others(those eating around us), environment (the eating space, where the eating happens), and general (including characteristics that influence the atmosphere, or that apply to any other aspect). These aspects all influence the eating experience. It is by considering all these aspects that you can achieve a more complete eating experience.

 

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You can use the Thoughts For Food cards to design a dish, a meal, a dinner, an eating event, a food product, a food service or really anything related to food and eating.

You can follow one of the two methods proposed in the cards. The first can be used to generate ideas around a theme, the second can be used to generate ideas on food or eating events that ‘tell a story’.

Alternatively you can use the Thoughts For Food cards to get some inspiration: spread them on a table, look at all of them, and maybe one or more of them can become the theme of your design.

But really, you can use the Thoughts For Food cards whatever way you want! Have fun with them, explore how you can use them and how they can be useful to you! And let us know about your Thoughts For Food adventures in our Facebook page!

 

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THOUGHTS FOR FOOD



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Whether you are a home cook wanting to prepare a meal for friends and family, or a chef, the owner of a catering or a restaurant, or a designer wanting to design a food or eating event, you can use these cards to help you generating better, more complete, more meaningful ideas.

The Thoughts For Food cards are the result of my research, and show the characteristics of the ideal eating experience. These cards show the twenty characteristics that make an eating experience ideal, emotional, memorable, and meaningful.

The Thoughts For Food cards are divided in five categories, summarizing the different aspect of the eating situation: food, companion (the person/people we eat with), others(those eating around us), environment (the eating space, where the eating happens), and general (including characteristics that influence the atmosphere, or that apply to any other aspect). These aspects all influence the eating experience. It is by considering all these aspects that you can achieve a more complete eating experience.


You can use the Thoughts For Food cards to design a dish, a meal, a dinner, an eating event, a food product, a food service or really anything related to food and eating.

You can follow one of the two methods proposed in the cards. The first can be used to generate ideas around a theme, the second can be used to generate ideas on food or eating events that ‘tell a story’.

Alternatively you can use the Thoughts For Food cards to get some inspiration: spread them on a table, look at all of them, and maybe one or more of them can become the theme of your design.

But really, you can use the Thoughts For Food cards whatever way you want! Have fun with them, explore how you can use them and how they can be useful to you! And let us know about your Thoughts For Food adventures in our Facebook page!

THOUGHTS FOR FOOD

A tool for idea generation in Food Design

Share your "Thoughts for Food adventures" on our Facebook page!

 

These are two examples of workshops conducted with THOUGHTS FOR FOOD. There is an initial Idea Generation session where Thoughts For Food is used, followed by a rapid prototyping session to give initial shape to the design ideas. Thoughts For Food works each time! Participants always generate design ideas "they wouldn't have come up with on theor own".